New York, NY — (SBWIRE) — 07/29/2014 — Snoop Dogg Presents Macshawn 100 Aka “The Creator Of Slang” and his long awaited new single titled “The Position” featuring Ice Cube. No stranger to the music industry, MacShawn 100, The man who brought you “Please Believe It”, “Oh Boy”, “So Quick So Fast”, “Nephew”, “You Hear Me”, “And You Do Know That”, “You B**** You” made his debut feature on E-40’s 1995 single titled, “Sideways”. E-40 and rapper B-Legit are blood cousins of MacShawn 100 and have shared numerous collaborations and music business deals together. When asked about how the collaboration with Ice Cube came into existence, Macshawn replied, “It’s actually a funny story, I have family that resides in Northern Lousiana, and I try to frequent back home a few times a year.

Last time I was visiting, my family had pushed me to reach out to Ice Cube because apparently his Aunt and my Uncle had eloped and birthed children which made Cube and I related. Coincidentally, I was on tour with Snoop Dogg that year and Ice Cube was performing with us on a couple of dates. I got a chance to approach Ice Cube about the surprise relationship, it all checked out, so we were official ever since. Ice Cube blessed a verse on the track, Snoop heard it did the same and here we are today.”

Long time manager AJ Pavel, Macshawn 100 and Snoop Dogg have built an alliance with Deep Dark East Chairman Can Katipzade,Vice President of Bank of America India Jugal Parekh, Face Of Persia Lida Mohaghegh and Fundura Co-Founder Yashasvi Bhuta for a Multi-Million Dollar Arts, Music & Film Project to be funded by Fundura Inc. Snoop Dogg, AJ Pavel, MacShawn 100, Ayden Cancutluay and Can Katipzade will be featured executive producers on MacShawn 100’s new album titled, “The Position”. Industry Level Music Group will also assist in licensing and promotional opportunities for the single.

Macshawn 100’s album will be launching on a crowd-funding platform called “Fundura” here in the next couple months. The funds raised will be used to promote and market the album as well as the singles titled “The Position”, featuring Snoop Dogg & Ice Cube, “The Position Remix” featuring surprise independent artists MacShawn is cultivating, “Smoke The Best” featuring Snoop Dogg, and “Clap To This” featuring Snoop Dogg produced by BattleCat.

To Find Out More About Moves From Snoop Dogg, Ice Cube & MacShawn visit their respected Twitter pages: @snoopdogg @macshawn100 @icecube

Also Watch MachShawn appear on Snoop Dogg’s GGN Network TV here –


Industry Level Music Group is a private talent development firm that seeks talented artists and actors to represent at major music labels and film companies. Industry Level is made up of ex-music/film executives and A&R’s who posses the knowledge and relationships to negotiate multi-million dollar recording and or film deals.

Almost half way through the year 2013 and Industry Level Music Group has already started to collect talented artists to shop to major labels. Extensively searching the internet,club scene and talent shows by talent scouts, new up and coming talent are brought to ILMG to be vetted out by their top A&R’s. An A&R at Industry Level must have at least 6 years experience in the recording industry and come attached with strong referrals.

The talent discovered who is ready for the big leagues immediately is shopped around and a deal brokered giving Industry Level a 20% commission fee. Talent that is not so ready may be given an invitation for a development deal or any other custom strategy to help the artist move in the right direction. Industry Level’s main goal is to bring legitimacy to the music business. “We want to show the artist how it’s really done”, says A&R Ian Martin. “Everyone thinks they can become entertainment stars by listening to the radio and watching MTV, it takes practice, hard-work, and there is a little bit of a science when it comes to breaking a new artist”.

Industry Level Music Group is continuing to search for star-studded talent and boasts a 50% success rate in shopping artists (which apparently is great in the music business). “Obtaining a record deal is one of the hardest things on Earth to accomplish,” A&R Sean Davidson argues. “We put the artist in the best possible position to win, and if a major label is not ready to play ball at the moment, the artist will be able to survive just on his/her music alone with our strategies”.

For updates on Industry Level Music Group follow them on twitter @IndustryLevel

Industry Level Music Group is happy to compete for these awards and applauds the RIAA for acknowledging digital streaming success. See Below:

This Thursday the the Recording Industry Association of America (RIAA) confirmed that they will be converging streams into the Gold & Platinum (G&P) Program. This means that on-demand audio and/or video song streams will be considered toward the 500,000 (Gold), 1,000,000 (Platinum), and 2,000,000 plus (multi-Platinum) thresholds that are necessary for the G&P’s Digital Single Award certification.

With that being said, RIAA will be awarding 11 Gold, 18 Platinum, and 27 multi-Platinum with the new Digital Single Award. The streams that are accounted for are from services like Rhapshody, Spotify,, VEVO, Yahoo! Music, YouTube, and more.

Industry Level Music Group is seeking talent for the summer of 2013. Talent scouts will prowl social media, nightclubs and listening to satellite radio for new talent. In order to submit music to Industry Level an artist must receive a referral through a talent scout from ILMG.

“Our goal is to sign at least three to five artists this summer”, says head A&R Sean Davidson. “Artists will be strongly vetted out after receiving a referral from a talent scout. We have to ensure the quality and credibility of an artist before we risk our reputation by pitching a major.”

Agents at Industry Level Music Group are credited with promoting hip hop acts all the way from 2pac to French Montana. Agents are now using their reputations and expertise in the music industry to help up and coming artists become known worldwide.

Industry Level Music Group is partnering with credible producers to help up and coming artists achieve professional sounds. Industry Level Music Group reviews up and comings artists for a chance to be pitched in front of Major Record Companies i.e. Warner Music Group, Universal Music Group, and Sony Music Group.

Industry Level will be partnering with credible music producers like Swizz Beatz, Fatboi, Hitboy, DJ Mustard, and Dr. Dre in order to help up and coming artists achieve Industry standard music.

“Our main problems are artists who lease beats from online websites. Artists main problems are affording professional production and not having connections to obtain it. When an artist doesn’t own their master recording or their production isn’t strong enough….it can blow a pitch”, says head A&R Sean Davidson. “We are partnering with credible producers to try and help up and coming artists fix their production issues”. Industry Level hopes this partnership will fix a lot of problems and allow them to sign more acts in 2013.

Industry Level Music Group is proud to announce the opening of their “Celebrity Booking Agency”. Industry Level will be utilizing its connections with the Creative Artists Agency, William Morris Agency, AEG, and Live Nation to bring together artists and promoters. Some of the main acts that Industry Level will be promoting will be “Jay-Z, Kanye West, Rick Ross, French Montana, Nicki Minaj, Will I Am, and much more.” “We are very proud to launch this new division of our company and will strive to put together quality talent and partnerships for serious promoters”, said Industry Level spokesman Sean Davidson.

Industry Level Music Group is a privately held company located in New York City, NY and Los Angeles, CA. If you are a serious promoter interested in booking talent for you next upcoming event, feel free to submit show details to – Please allow 24 hours for a representative to contact you.

If artists want to become successful in the music industry, there are many things they need to know and do. But even if they get all that right, they can prevent themselves from reaching big success by making critical mistakes along the way (and there are many potential mistakes one could make, when not being careful). After coaching and mentoring many musicians and bands seeking a career in music, the same patterns of false assumptions, problems and mistakes appear over and over again. Here are the top 10.

Mistake #10 – Artists not having a compelling image that is congruent with their music. Most musicians (and bands) severely underestimate the importance of their image. Yes, music is about ‘music’, but music business success is about a total package that includes music, image and visual stage show among other things that need to be fully developed in a congruent way.

Mistake #9 – Trying to ‘get your name out there’. Although this seems to be a main goal of most musicians and bands, it is the wrong approach to start with. Before trying to be seen and heard as much as possible, it is often more important to focus on ‘converting’ the people who hear and see the artists into becoming actual fans. This ‘conversion’ is the first key to their promotional success, NOT getting seen or heard as much as possible.

Mistake #8 – Believing that social media websites are the keys to online music promotion for musicians and bands. Social media websites are a tool. They are ONE piece of the online music marketing puzzle. Music industry companies (record labels, artist managers, booking agents, etc.) are far more interested in the popularity of THEIR website, not how many friends you have at MySpace, YouTube, Facebook or any other website that you do not own and control. If artists want to impress the industry with their band’s promotion, They need to build their website traffic.

Mistake #7 – Not investing enough time into building their music career. Most musicians spend most of their time on music, but put very little effort into the many other critical elements needed to make it in the music business. If they are already a talented musician, they should invest at least 50% of their time into starting or advancing their music career. If they are still developing their musical skills, they should still invest around 25% of their ‘music’ time into building a future music career.

Mistake #6 – Surrounding yourself with people who are negative, lazy and lack ambition. If an artist is very serious about becoming a professional musician and building a great career in music, then they should absolutely must surround themselves with like-minded musicians.

Mistake #5 – Having merely mediocre live performing skills. Many musicians, who are not yet in a good band, put off developing their live performing and stage presence skills. This is a big reason why talented musicians don’t get into really good bands that they audition for. Their music may be good, but a live ‘show’ requires more than great music. If people only wanted to hear the music, they would listen to them at home. Both fans and record labels want (and expect) to see a REAL show. Neglecting this area results in talented musicians and bands becoming quickly forgotten.

Mistake #4 – Focusing on increasing the ‘quantity’ of fans instead of the ‘intensity’ of their fans. The ‘number’ of fans they have should always be their secondary focus (not their primary one) if they want to become successful in the music industry. The fact is, it is not the number of ‘fans’ that matters most, it’s the number of FANATICS which will contribute more directly to their success (or lack of it). This is particularly true in the beginning of a band’s music career. Focus more effort on converting their existing fans into raving fanatics. Learn to do this and the number of your overall fans will increase through powerful word of mouth.

Mistake #3 – Not enough cash flow to support their music career. Like it or not, it takes money to build a music career. Even if other people/companies are paying for the record, tour support, merchandise, etc. Artists still need to have the freedom to pursue opportunities as they come. Sadly, many musicians miss opportunities because they can’t afford to take advantage of them. In addition to a decent income, they also need the flexibility of being able to take time away from that income source to go into the studio, go on tour, etc. That is why learning how to teach guitar is such a great way to achieve both if they learn how to become a highly successful guitar teacher.

Mistake #2 – Not enough depth in an artists music relationships. There’s an old expression, “It’s not what you know, it’s who you know.” In music this is often modified to, “It’s not who you know, it’s who knows you.” The truth is, it’s not about either. The most important aspect of connections within the music industry is how deep are the current relationships artists have now and will develop in the future. They don’t want to simply know people or be known, they want people who know them to have a real deep connection with so that they are always on the top of their mind when opportunities present themselves.

Mistake #1 – Having a fundamental misunderstanding about what record companies look for – and expect from new bands. This is a huge topic, but in a nutshell, it’s very useful to think of record companies like a bank that lends money to people or small businesses. Record companies make most of their decisions about whom they will work with and what the terms will be in much the same way that a bank will determine who they will loan money to and what the terms of the loan will be. Both record companies and banks basically want to see 3 things:

– How much value does the artist bring to the deal right now.

– How much risk does the artist bring with them right now.

– How much potential value and risk might they bring to them in the future after they invest in them.

If somoeone wants to buy a house, the bank wants to know a lot about the specific house they want to buy and EVEN MORE about them. Record companies are the exact same, they want to know about an artists music, their talent and their band, but they also care as much (or more) about THEM (and their band mates) as people. What about the artists makes a record deal a good or bad investment for them.